John McBroom named CFO and co-owner of Across-the-Way Productions/FloydFest

ROANOKE, VA — Across-the-Way Productions (FloydFest) and its nonprofit arm, Blue Cow Arts, announce John William McBroom as its new chief financial officer (CFO) and co-owner, effective September 2017.

McBroom, who has worked in various leadership capacities for AtWP since 2004, is a professional musician and current administrative director at Roanoke’s Community High School of Arts and Academics, teaching algebra, geometry and performance band. Attending as a FloydFest patron for the first two years (2002 and 2003), McBroom served as FloydFest Hill Holler Stage Manager from 2004 to 2007, Dreaming Creek Main Stage Manager in 2008 and 2009, Production Manager from 2010 to 2012, Assistant Production Manager in 2014 and 2015 and Production Manager in 2016 and 2017, before assuming the new co-ownership role and CFO duties.

“As shown with my years of service to the festival, I have always enjoyed the people I work with and work for,” McBroom said. “Since my early days in the music business I have always worked to have a festival scene around me and FloydFest has been a wonderful summer camp since I started as a teacher at CHS. Growing up in Floyd also gave me a unique perspective and relationship to the locals, as well as the musicians, that frequent the mountaintop. It seems I have become the camp counselor of the festival and becoming CFO and co-owner has only given me more opportunity to continue this summer daydream into the future.”

McBroom shares co-ownership of the company with CEO and co-founder Kris Hodges.

“As artists we push forward in creating and reflecting our life’s experience as our only goal,” explained Hodges, who, like McBroom, is a longtime professional musician. “In a world that values some things more than others, things can sometimes become hazy. You work hard with this in mind and hopefully, if you’re lucky, you attract those that resonate with you to make the world a better place. I’ve been lucky enough to call John McBroom a friend, a fellow musician and an exceptional colleague. Since John’s first role as Hill Holler stage manager in 2004 to eventual production manager, it was always clear that his work ethic and attention to the human experience lent way to his exceptional leadership style. It’s now my deepest honor to call him my business partner.”

Gaining notoriety as a founding member of the band Red Weather (1993 to 2014), McBroom now performs with Blue Mule (15 years), The Jam (three years) and GOTE (1.5 years). He resides in Roanoke’s Grandin Village with his wife, Chastity McBroom, and has five children: Rachael Trudeau, 29; Melissa Elder, 27; Tye McBroom, 16; Ayla McBroom, 13; and Django McBroom, 10.

Founded in 2001, Across-the-Way Productions, Inc. is a local, award-winning event management company, which envisions, creates and stewards one-of-a-kind live events, including the 18-year-old FloydFest, the longstanding Floyd Fandango Showdown Throwdown, and annual concerts at Roanoke’s Elmwood Park. Across-the-Way Productions also hosts FloydFest-branded live entertainment weekly at its Roanoke venue/restaurant/bar The Phoenix, and annually partners with Roanoke Outside to handle music production for Roanoke GO Fest and Down By Downtown/Blue Ridge Marathon, and more.

For more information, contact AtWP COO Sam Calhoun at or 888-VA-FESTS. For more information on FloydFest and Across-the-Way Productions, find us on social media or visit or

Joe Johnson

Joe Johnson

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