Dr. Rody Hawkins, CEO of Improved Nature

 

About Dr. Rody Hawkins, President and CEO of Improved Nature

With more than 32 years of experience in the food industry, Dr. Rody Hawkins has developed and implemented new food products for two of largest food companies in America: Oscar Mayer Foods, currently a division of Kraft-Heinz, and ConAgra Foods. For Oscar Mayer, Dr. Hawkins created the concept and product known as “Lunchables,” a product described by Kraft Marketing as the most innovative new product developed by Kraft over the past 30 years. In 2015, Rody and his team founded Improved Nature, a plant-based protein company. Improved Nature’s proprietary process turns plant protein into all-natural plant-based meat alternatives that provide the same taste and texture consumers desire.

About Improved Nature:

Improved Nature’s plant-based proteins mirror the comforting taste and texture consumers expect while providing advanced nutrition with a short and simple all-natural list of ingredients. The best-in-class flavor will have consumers choosing healthy plant-based proteins not just sometimes, but more of the time. Improved Nature is addressing the social and environmental pressures of population growth by feeding the world with tastily sustainable protein. To learn more, visit www.ImprovedNature.com

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